#016: How to Book More Demos and Discovery Calls Today with Shawn Finder

Shawn Finder is the CEO & Co-Founder of Autoklose, a revolutionary sales automation platform that is used by 3000+ sales professionals around the world to help them automate tedious tasks so they can focus on selling. Autoklose features automated lead generation software, an email drip campaign management tool, and various different CRM integrations.

Shawn has a background in sales and entrepreneurship. He successfully founded ExchangeLeads, a B2B data company, and parlayed it into Autoklose. In this episode, he talks about making videos, the importance of self branding, and why the Autoklose team built a community through social media before they had a product.

Introduction [00:38 – 01:23]

Introducing this episode’s guest – Shawn Finder (00:38)

Background and Experience [01:23– 04:32]

From tennis player to VP of Sales to founding Autoklose (01:23)
The importance of building a great team and trusting the process (03:17)

What trends are you seeing in Marketing and Sales Technology? [04:32 – 16:19]

The importance of videos, self branding and consolidating tools (04:32)
How sales rep can get started with video (06:42)
What actually works when making videos (08:27)
Why personal branding is important (10:36)
Turning any situation into something to talk about on video (12:36)
The value in consolidating tools (14:40)

What are the B2B applications? [16:19 – 28:16]

How his sales team is constantly trying to provide value on people’s social media feeds (16:19)
Building a community on social media before they had a product (17:58)
How their community influences their products (20:42)
The future of Autoklose (26:45)

Promotion [28:16 – 29:41]