Hey {First Name}, An Insider's Guide to Outbound Sales
Are you running outbound sales campaigns but not getting replies or meetings?
Are you looking to get started with outbound sales and cold outreach but don’t know where to start?
If so, you’re in the right place. Each week, B2B outbound sales expert Morgan Williams interviews SaaS founders, agency owners, and offers his own unique insight about proven cold outreach tactics that get replies and book meetings so you can quickly grow MRR without wasting time on things that don’t work.
If you’re a SaaS founder or agency owner that’s looking to grow your business with cold email, LinkedIn and other social media, cold calling, direct mail, or other outbound sales channels - tune in and subscribe right now!
Recent Episodes
182
May 16, 2023
#182: Using B2B Lookalike Targeting to Find Your Best Fit Prospects (Wissam Tibbara)
The most important part of your outreach campaign is your list. If your targeting is off, it doesn’t matter how great your offer, copy, or execution is - your campaign is toast. But, if you can find the right audience, it makes everything else so much easier. My guest in this episode is a serial founder who’s developed a technology that uses AI and automation to build lists of prospects who are most likely to buy what you have to offer. If you’re familiar with Facebook lookalike targeting, it’s
181
May 1, 2023
#181: How to Break Into Enterprise Accounts Using ABM Style Outreach (Barry Moroney)
If you’ve been running cold email campaigns over the past few years you’ve noticed that the number of emails being sent is at an all time high, open rates and reply rates are declining, and it’s never been harder to book meetings with email. Prospects are getting pounded with more and more email daily and at large Enterprises it’s even worse. When a company is highly visible and has deep pockets, it’s guaranteed that decision makers and influencers are constantly getting constantly hit up for “3
April 13, 2023
#180: (Re-Air) Building Three Online Businesses on the Back of Cold Email (Andre Haykal Jr.)
Andre Haykal is the Co-Founder of three different companies in the B2B lead generation agency space - KnowledgeX is the most advanced B2B lead gen system for email marketing agencies providing on-demand sales meetings for it’s clients, List Kit provides hyper-personalized B2B contact lists delivered straight to your inbox in 24 hours, and Client Ascension which is is a coaching program for agency owners wanting to add $10k-$20k to their monthly revenue. Join the community - 5,000+ SaaS founders
179
March 29, 2023
#179: (Re-Air) The Case Against Writing Short Cold Emails
People will tell you that you should only write short emails because prospects have short attention spans and don’t read long copy. As blanket advice this is false. This episode explains why and what to focus on instead so you can get more replies and book more meetings. Join the community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuab
178
March 9, 2023
#178: Booking Meetings with Technical Prospects in Complex Industries (Karolis Žemaitis)
In this episode I speak with a lead gen pro who has developed a playbook for penetrating accounts and booking meetings with highly technical prospects in one of the toughest industries to crack - and he’s done all of this for a startup that raised one of the largest Series A funding rounds in Europe ever. Karolis Žemaitis is Head of Sales Development at PVcase, a next-generation PV software company. Inspired by over a decade of experience in solar design globally, their solar design engineering
177
Feb. 4, 2023
#177: (Re-Air) How to Personalize Cold Emails at Scale
If you’ve ever spent countless hours or $$$ writing custom first lines (or hiring someone to) for your cold emails only to have your campaign flop with a 0% response rate, the reason why is you’re not in touch with the game that’s being played around you. You spend so much time and energy painstakingly personalizing the perfect cold email looking to get ignored. If you’ve been there before and want things to change, by the end of this episode you’ll discover how to get maximum reply rates (10%)
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