#093: Micro-SaaS Audience Marketing: Using Conversational Sales and Community Building to Launch a SaaS Product (Todd Larsen)

The reason I reached out to my next guest is because what he’s doing now is where I believe the future of outbound sales and marketing is headed. What I’m referring to specifically is community building, conversational selling, and micro products. I’m seeing a shift in the market from large online platforms to smaller, niche communities. Facebook groups, Slack channels, Discord servers, Etc.

I’m also seeing a shift towards messaging apps like Facebook Messenger, Telegram, WhatsApp, and even good old fashioned text messaging. More sales opportunities and conversations are being found and happening in these communities and on these apps. B2B Enterprises simply can’t ignore this shift that is happening. Which brings us to today.

In this interview we’ll take a look at how this serial founder is using community building and conversational selling to create and sell micro SaaS products to rabid customers.

Todd Larsen is the owner of a growing portfolio of Micro SaaS companies. He has a systematic approach to researching niche audiences, catering SaaS products directly to their needs, and rapidly releasing a product to generate immediate sales. Some of his products include getfliptool.com, subself.io, and salesandsoftware.com

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