#091: B2B SaaS (CX): LinkedIn + VSL + Email = 81% open rate, 6% meeting book rate, and 60 opportunities (Joe Petruzzi)

My guest in today’s episode is using a combination of LinkedIn, Video Sales Letters, and Email to generate new sales meetings and opportunities

What’s really interesting about my guest’s approach is that he has an engineering background and he’s used that skillset to create his outbound sales framework

He calls this framework “Outbound Engineering” and he routinely uses it to rake In 30+ Demos/Month in 90 Days or Less with 0 SDRs

If you want a systematic approach to booking meetings at scale, you’ll want to tune into this entire episode.

Joe Petruzzi is the CEO & Principal of the Waylan Consulting Group, a group of Outbound Engineers who design and run potent, visceral outbound cadences and funnels that get you demos on your calendar, customers on your platform and MRR in the bank, period.

Outbound Engineering Doc: https://docs.google.com/document/d/1A1_olOnKe42cDM_cakEgu8Jj8Yc4kzrbW_csBkZ0Mac/edit

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