Josue Sanchez is the Chief Marketing Officer of ReplyBuy. ReplyBuy enables businesses to start and manage personalized conversations with consumers, at scale, using their two-way text messaging platform. Their text messaging solutions have helped hundreds of businesses across the nation unlock a new communication channel that is to-date producing up to 60% engagement rates. Companies are using ReplyBuy are building stronger relationships with their audience 4x faster and 10x more effectively than cold calling and emailing. Some have already seen up to 23x ROI in their first 30 days of use. In this episode, we discuss B2B consumer behavior in 2020, mistakes to avoid when texting prospects, and how to utilize text messages for follow up to grow a healthy sales pipeline and close more deals.