Araks Nalbandyan is the Director of Digital Marketing at 10Web. 10Web is a unique 10-component platform for WordPress websites that offers a variety of tools and services like security, backup, managed hosting, analytics, a website builder, and more. As the director of digital marketing at 10Web, she works with the company’s clients, i.e. freelance developers and web/marketing agencies, on a daily basis. Through frequent and in-depth conversations, she gets first-hand knowledge of their issues and helps them accelerate their business growth. In this episode, she talks about how websites can attract more leads, website mistakes that destroy conversions, and why you should be as clear and concise as possible with your Unique Selling Proposition.