Jesse Hernandez is an email marketing expert and Co-Founder of MailGenius. Mail Genius is a testing tool for email and is a way of ensuring your email does not end up triggering spam filters. In this episode he talks about having multiples version of an email, defining objectives, and the art of the call to action.
Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/
Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
Link to the show notes: https://morgandwilliams.com/030-a-cold-email-strategy-that-gets-a-30-response-rate-with-jesse-hernandez/