The scope of marketing and sales is constantly shifting. As technology develops, the way we interact with the world begins to change.
As marketers, it’s crucial to keep up with new changes and updates to always be able to reach prospects in new and innovative ways. Making good use of automated processes and chatbots can prove to be a game-changer and improve your prospects.
Enter Nolan Clemmons
I had growth marketer, gaming entrepreneur, blogger, and the man behind clemmons.io, Nolan Clemmons on my podcast to discuss important parts of digital marketing. Nolan started off as an entrepreneur in the gaming market but found himself shifting towards the world of digital marketing, and he’s been there ever since.
Nolan had the privilege to beta test an app called Sales Beach, which did wonders in changing the way he did his marketing. SalesBeach was an email tool capable of performing automation functions.
Not only did using it really change the way that Nolan was able to approach potential customers, but it made everything more efficient and saved him a lot of time. After inputting emails into a list on the application, it would send emails to all the listed prospects.
SalesBeach was truly unique because the program automated a reminder message a set amount of days after the first email was sent. This was an incredible way to stay in front of your prospects your prospects!
(Note: Although there are many cold email automation tools in the market now, when Nolan started using Sales Beach it’s functionality was fairly novel.)
Nolan says he started using this program for clients, and saw drastically better results than before. He finally decided to put together his own framework called The Sales Stack.
The Sales Stack takes a large collection of tools that can give users the edge in improving sales. This puts them all in one user friendly place.
Part of the functionality of this framework is that it can send and automate emails to a list of clients. It can also help detect which clients followed through and went to your website, a great win for keeping analytics accurate.
The Sales Stack gives users tools for four different tiers:
- Web Analytics & Sales Intelligence
- Research & Prospecting
- Messaging, Outreach & Sales Engagement
- CRM/Deal Pipeline Management.
Web Analytics can give users vital information on the type of people who visit your page, where they were directed from, and whether or not they actually purchased one of your services or scheduled an appointment. Pretty great right?
This is essentially integral for the phase where anyone makes modifications to increase effectiveness. The prospecting phase consists of actually obtaining the information for people you wish to market to, whether that be email addresses or phone numbers you are picking up.
Tools like Leadfeeder are great for this. The messaging and outreach phase are where reaching out actually happens. Through techniques like cold email marketing paired with automation, this can be made easier than ever.
Using your CRM well is all about keeping note of where each of your prospects has gone, regardless of success.
Automation and Chatbots
One of the best places that automation can be helpful is through sending out emails to a large list of prospects to bring your service to their attention. Sometimes cold email marketing is just that, cold.
This can obviously lead to only a small percentage of your prospects following through. Cold email marketing doesn’t always have to be cold.
You can personalize the tone of your email or the copy used. When using contact info gathered from sources like LinkedIn, you can place targeted ads on social media which are aimed at those email addresses.
Through this, long before you actually hit those prospects with an email, they’ve already seen your service being advertised around on Facebook. This can make the targeted audience more interested in what you have to offer.
Nolan also gave us the low-down on how chatbots are another great and effective way to interact with your prospects. There are tools which let you set up chatbots on various platforms like Facebook Messenger, and while it might seem complex, these tools make it easier than you could ever imagine.
The advantage of chatbots on Messenger is that they have access to your name and interests. Because of this, they can be much more conversational, which can increase the likelihood of engagement in some cases.
One of the greatest advantages to chatbots on Facebook Messenger that Nolan filled us in on is what is called the “24+1” rule. Chatbots can continue to engage and send messages 24 hours from your last interaction, and after that time has elapsed, they have only one promotional ‘bullet’ in the chamber.
If they engage again, then your time starts over. Because of such, it’s a good idea to find a way to keep them engaged periodically. If this fails, you’ll have to look towards alternative means of reaching those potential customers.
Facebook is a fantastic tool for social marketing because of the wealth of information available. You can trigger chatbot interactions with prospects by making them look out for certain keywords in chat.
As Nolan said, you can prompt users to say ‘Aloha!”, and the chatbots will do the rest to engage them. Automation was seen as such a valuable tool in digital marketing that automated.af was developed.
This is a marketplace dedicated entirely to tools for automating sales and marketing processes. This provides digital marketers and entrepreneurs with access to a wealth of tools which can move their success to the next level.
When it comes to digital marketing, sales technology is always evolving, so taking advantage of new trends is required for keeping yourself at the top. Automation and chatbots provide a new way to interact with your prospects, and in the right hands can increase your engagement drastically, so consider giving your stack a breath of fresh air with new tools.