Nolan Clemmons is a growth marketer, games entrepreneur and blogger. He assists gaming and other companies in digital marketing and is an expert in creating outbound sales campaigns from scratch. He also trains inside sales teams on how to drive organic growth. Nolan started his career at a gaming startup before getting involved in marketing. He has become the go-to guy for finding out what software and apps to use for outbound sales and marketing.
In this episode he talks about his Sales Stack framework, the power of chatbots, and how to work with automation.
Introduction [00:35 – 15:26]
- Introducing this episodes guest – Nolan Clemons (00:35)
Background and Experience [01:40 – 06:15]
- How working on a gaming start-up led to getting involved in marketing (01:40)
- The Sales Stack framework he created (03:50)
- Using analytics and sales intelligence (04:47)
- That picking up the phone and calling people is an underutilised tactic (05:41)
- More details about the Sales Stack (08:05)
- Warming up prospects (09:40)
- Figuring out what to automate and not getting overwhelmed by the technologies (12:30)
Trends in Marketing and Sales Technology [15:27 – 28:39]
- Why chatbots are a powerful technology (15:27)
- What a chatbot campaign would look like (18:34)
- How to get people to engage with a Facebook Messenger Chatbot (21:33)
- Putting content on LinkedIn (23:45)
- What automated.af is and what it can help you with (25:06)
Promotion [28:43 -29:32]
- Website: clemmons.io
- Email: nolan@clemmons.io
- Growth Architects Facebook Group
Links
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