Blake Johnston is the CEO of OutboundView. OutboundView helps organizations design, develop, and implement successful outbound sales and B2B lead generation strategies. Their services include outsourced sales development, buyer intent data, list building, and other lead generation services. All closed deals start with the identification of an opportunity, OutBound View helps organizations find more opportunities. In this episode we discuss, what all companies should have in place before starting an outbound prospecting program, how starting with the right data can help you avoid throwing your money in the trash, and three simple steps for flooding your sales pipeline with new opportunities.