Guillaume Moubeche is the Founder & CEO of Lemlist. Lemlist is the first email outreach platform that allows you to generate personalized images and videos automatically. The platform helps to develop client relationships by making your cold emails highly personalized and human from day one. You can also streamline and automate your follow-ups, put repetitive tasks on autopilot, and never miss a thing.
In this episode, Guillaume talks about his experience in B2B lead generation, how he launched Lemlist, and the amazing results that he and others are having with cold outreach after using the software.
Introduction [00:39 – 01:14]
- Introducing the episode’s guest – Guillaume Moubeche (00:39)
Background and experience [01:14 – 10:12)
- Working in a B2B lead generation agency (01:21)
- Testing innovative solutions (01:47)
- Meeting his technical co-founders and launching Lemlist (02:18)
- Challenges in B2B lead generation (03:07)
- Testing the Lemlist platform (04:42)
- Utilizing Facebook to build a community of beta testers (06:45)
Trends in Marketing and Sales Technology [10:12 – 12:23]
- Automation – people are lazy and want to automate everything (10:12)
- Personalization – making emails relevant to the person you intend to reach (11:42)
- Cold email is a great opportunity for people who want to put in the work to get better results (12:11)
What are the B2B applications [12:23 – 28:48]
- Everyone who signs up for Lemlist receives an invite to connect on LinkedIn (12:39)
- Add your target on LinkedIn and start emailing them. (13:16)
- Warming up your targets with ads (14:05)
- Start building relationships with target customers (17:17)
- Fundamentals of cold outreach (19:24)
- Why you should set up a custom tracking domain (21:13)
- The type of personalization that will make you succeed in 2019 and beyond (22:31)
- Lemlist’s ideal customers (26:19)
Promotion [28:48 – 30:21]
Sign up to Lemlist for free (No Credit Card Required): Start getting more replies to your cold emails
Email: guillaume@lemlist.com
LinkedIn: Guillaume Moubeche
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