If you’re looking to get more customers for your product or service, this post will be very valuable to you.
When you wake up in the morning and think about your business, what’s one of the first things on your mind? If you’re like most entrepreneurs you’re thinking about how you can get more customers and bring more revenue into your business.
There are tons of marketing strategies and tactics out there, but which ones actually work and which ones work consistently?
In this post, you’ll learn about a marketing tactic that is repeatable and works consistently to bring in new customers like clockwork. Would predictable growth be valuable for your business? If so, keep reading.
The “Secret” Tactic Revealed
When Elon Musk decided that he wanted to grow PayPal (back then it was known as X.com) in 1999 do you what “ninja” technique he used to get his customers? He simply emailed eBay customers one by one and asked them to use the service. Eventually, people started accepting the offer and PayPal began to grow. This is so simple. Why doesn’t everyone do it?
There are so many marketing channels today — Facebook, Podcasts, Instagram, Snapchat, LinkedIn, Blogs, PR, SEO, PPC, Pinterest. The list goes on and on.
Growing your business online doesn’t have to be complicated
We feel that we must be doing every strategy and tactic under the sun so that we can “get it right”. This leads to uncertainty, confusion, overwhelm, and analysis paralysis.
A Simple Method for Selling More of Your Stuff
If you’re testing something out or trying to validate your product you should follow a simpler process…the simpler, the better.
1. Find out what your ideal customer wants
2. Find out where they hang out
3. Make an offer
For B2B offers: Use cold email or cold calls
for B2C offers Sell it in-person or put it on Amazon, eBay, Poshmark or wherever your customers congregate.
Whatever you do, just make sure that you take the most direct path to your ideal customer and do it on an established platform where your target audience is already congregating.
How the Biggest Companies Get Started
Some of the largest companies were started with very humble, low-tech means.
Uber was started with cold calling.
Airbnb piggybacked off Craigslist ads.
Pinterest hosted in-person meetups to get feedback from users and grow via word of mouth.
What This Means for You
The lesson we can learn here is that it’s better to start as basic as possible, execute quickly, and take things one step at a time making adjustments along the way.
As entrepreneurs and solopreneurs, when we look at startups that have turned into massive companies we tend to think that what they are currently doing to grow is what we should be doing now.
But, it’s better to look at how they started (rather than where they are now) and start things off as simple as possible.